Social Media Influencing
Like it or not almost everything we do is in some way influenced by someone else. So let’s swap places, and be the trend-setters for once.
In the old days, we would look to famous icons and celebrities to help set our own life guidelines. And granted we still do that to a large extent. But today’s market has changed drastically. Today’s customer is confident & individualistic. This has given rise to a new kind of celebrity; the social media influencer.
Who are these people & how might a brand benefit from working with them? How does one approach them? Is social media marketing absolutely required?
As a brand, one may have a number of questions regarding social media influencers. Suffice to say in a world where tags, likes and follows determine your social status, it would foolish of brands not to use influencer marketing to their advantage.
Influencer marketing is a complex process that an expert social media agency like The Spaceship Design Pune can help you navigate through.