Branding & Stratergy

We at The Spaceship Design company, Pune provide branding and strategy consultancy services. We can help your brand improve its customer retention. And here’s how.

Maybe you’re starting a new brand, looking for a re-brand or just wanting to add some oomph to your existing brand. Maybe you already have a logo, website, tagline etc., but for some reason, not too many customers. Or you have many customers but they don’t remember your brand name. We at the Spaceship Design will first understand where your brand is, both in your mind and the customers and plan ahead from there. We take into account intangibles. We will make an entire marketing plan for your brand. Long-term. We don’t just want you to have a bonanza spurt in sales over Diwali; we want the spurt to last through the year.

Ad agency in pune
Ad agency pune
Ad agencies in pune

Brand Positioning

Whether you want to position yourself as a steady constellation, an asteroid or a comet, we at The Spaceship Design will help you plan your brands positioning.

Do your friends think you’re funny? Or maybe they see you as reliable. That is your positioning in their minds. You didn’t have to actively work on it but unfortunately with brands it’s not that simple. Brand positioning needs to be well-thought-out. What you want people to remember about your brand is extremely crucial to your business. That takes planning and understanding your target audience and the purpose of your business. We will help you create a brand development strategy. Once that is done, the next challenge is to maintain consistency with the position you have chosen. And we at The Spaceship, will help you do both.

Ad agency in pune
Ad agency pune
Ad agencies in pune

Media Planning & Buying

Media planning & buying goes hand-in-hand with brand positioning. The aim of both is brand visibility. Our space-crew at The Spaceship Design Pune, takes a 360degree approach to your brand.

Would The Great Bear be so famous, if it weren’t visible with the naked eye? Unfortunately for us, visibility on Earth costs money. Our agency will guide you in making a step-by-step plan of where to display your brand and how much to spend on it. Once the positioning you would like to take and the audience you want to target is clear, we move onto media planning. Would you like to display your brand on the radio, print media, online or on hoardings? Which medium will have the largest reach and return on investment? How long should you be running campaigns? We will help your brand answer these questions on media frequency and reach. Media buying, as the name suggests, is the actual implementation of these answers. Which newspaper is giving you the maximum space for the least cost? Can the price of a hoarding be negotiated if you buy it for a longer period of time? How often will the radio spot play? We talk to media houses for you. Networking, negotiating and acquiring - Our branding agency will handle it for you.

Ad agency pune
Ad agencies in pune
Ad agency in pune

Product Launch

Liftoff! We’re astronauts, remember? Launching is what we do best!

Product launches are not just glitz, glamour and a bit of press coverage. They are well thought out marketing strategies designed to build sales momentum. We at the Spaceship Design will help your product enter the market with a bang. For us, a product launch is not limited to the actual day of release in the market. The launch includes building suspense around the product before it’s anywhere close to release. You may not have a large budget but if rumours can spread like wild fire, what’s stopping your brand from doing the same? We are an advertising agency that likes to look at things with a holistic perspective. When launching a product, we take as much as possible into consideration. We consider the timing of the launch, the buzz before it, your current positioning, current consumer trends and competitor behavior. Before the launch we analyze if the market is actually ready for your product and how best to tap into it. Depending on your requirement and budget, the launch could involve a big promotional party, online reviews, offers or even some offbeat, innovative tactics. We will help you plan the right launch strategy for your product. Our agency will help your customers welcome your baby into the world.

Ad agency pune
Ad agencies in pune
Ad agency in pune

Market Research & Analysis

Yes, we are a company that does market research as well! Humans don’t live in isolation, and neither does your brand.

Just like NASA sends rovers to survey Mars, we send out rovers to survey your market. Market research helps businesses understand consumer behaviors and predict trends. It also helps us get a glimpse of what the competition is doing. Businesses use this data either to analyze their current model, or create a new marketing plan. There are a number of ways to do the research and analysis. Some people begin by studying already existing material while others prefer to get actual feedback from their clients. Both are equally important. Depending on your requirements, our astronauts will help you decide how to conduct your research and then help you implement it. A business changes its outlook based on the research it conducts. Wrong results could lead to a wrong outlook. Let us help you do your market research properly.

Ad agency pune
Ad agencies in pune
Ad agency in pune