Why Brand Positioning Is Important for Start-Ups? Would you take part in a race without preparing for it? Would you sing in a competition without practicing? Would… Continue reading “Why Brand Positioning Is Important for Start-Ups?”…
What Is Brand Monitoring and Why Is It Important to Your Business? If someone talks about your company online, will you hear about it? Brand monitoring is one of the most important… Continue reading “What Is Brand Monitoring and Why Is It Important to Your Business?”…
THE BUSINESS OF BRAND The Importance of Building Brand Trust and Loyalty How often have you heard someone say “trust me”? And how often… Continue reading “THE BUSINESS OF BRAND”…
HOW TO BUILD YOUR BRAND AS A RELATIONSHIP? The way we think about brands need to change. In the past, they were objects or concepts. You had a… Continue reading “HOW TO BUILD YOUR BRAND AS A RELATIONSHIP?”…