Smart Ways to Boost Readership and Increase Traffic To Your Blog
Did you notice that every second person is a blogger these days? A blog, by definition is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject. There are bloggers of every category- fashion, sports, beauty etc. This brings us to our next question, that is – Is it a very easy thing to do? Maybe not. But there definitely are ways that can make blogging easy. One of such methods is promoting your own blog. It might sound like a dumb thing to do, but believe it or not, promoting your blog is one of the most crucial tasks. Mentioned below are the few ways in which you can promote your blog.
Get on twitter and schedule your posts
Twitter has a huge audience base as most celebrities and brand exist on this platform. You are likely to be recognized easily if you tweet regularly. Also, make sure you have a fixed schedule for your posts. Don’t post anything anytime randomly. When you follow a particular schedule of posting, your audience starts to wait for your blog which is a sign of positive audience involvement.
Start a Facebook page for your blog
Facebook is by far the most populated social media platform. There is hardly anyone who doesn’t use Facebook today. Involve your Facebook friends and audience with your blog and share your blog on your Facebook wall. Ask people to visit your blog and give their feedback. This helps in audience engagement. Facebook also has Ad feature which will help you in reaching out to greater masses. It is a tool widely used by brands.
Ask others to share your blog
You can also ask your friends or general audience to share or repost your blog if they find it helpful.
Use catchy headline
Use catchy headlines to attract your viewers in the first look. Keep the headline a little mysterious or exciting so that the audience is inquisitive to read it. Make sure the headline is not basic and plain. This might give out the feel that you did not focus enough on your blog and wrote it just for the sake of it.
Write quality content
You will be intimidated to share your blogs on different social media forums if you are completely satisfied with your content. Create quality content so that you whole-heartedly promote it everywhere without hesitation.
Include your latest blog links on various social media profiles
If you have an actively participating audience in your other social media handles then use them for your blog. Aware your followers about your blogs and promote your pages on your different social media pages. Mention the link of your latest blog in your profile bio’s so that the audience can be directly reach your blog without going through the extra hassle of looking up for it. Sometimes people tend to ignore blogs because they are too lazy to search for it. Remember, in this fast life, people want everything in one click. If it requires searching or is too time-consuming, people tend to avoid it.
Highlight blog content in pins
Pinterest is one of the most underrated websites when it comes to promotions. Marketers often overlook it as pins are anchored by images. Iconic media industry players such as The New Yorker and Vanity Fair have a visible presence on Pinterest because the visual treat to the eyes promotes the audience to click on the blog and leads them further.
Create social media campaigns to get users stoked on your blog
Create social media campaigns aiming specifically at your blog. This shall in turn give your audience a reason to visit your blog. Use your blogs to host bulk of campaigns which can be long, short, heavy with pictures or videos etc.
So these were the few ways in which you can promote your blog. However, it is important to remember that content is supreme and so is consistency. Post quality content regularly and constantly work behind upgrading the quality of your blog. Blogging is a journey of trial and errors. You might not get it correct in the first try, but the key is to keep at it and not get discouraged if you don’t get an amazing response in the first two blogs. It takes time to build a successful blog so stick to it!