How Do Businesses Use Instagram Stories
What began as a simple photo-sharing social media platform in October 2010 now has over 1 billion active monthly users worldwide. Imagine tapping into that market to expand your business! At The Spaceship Design, social media is used with a purpose; the purpose of bettering your business. In this article, we take a look at Instagram Stories and how they can transform your business.
For most, Instagram may come across as a fad for young millennials. And while that may be partly true, businesses want to tap precisely into that audience. Research shows that Instagram users actively follow business profiles and most successful businesses today have an Instagram presence. Given this, it is now imperative for brands to be active on Instagram.
What are Instagram Stories?
Before stories, Instagram users were sharing highlights of their lives. This meant they wouldn’t post too frequently. However, in August 2016 Instagram launched a new feature called Instagram Stories. This feature changed the way users interacted with the platform. Now they could upload temporary content. Photos and videos uploaded remained on the users profile for 24hours only. This gave people a reason to share much more content. They could tell the world about their day, without having the details clutter up their profile. And brands could engage with their audiences in an informal environment.
Three years post its launch; this feature is still highly popular. Here are some ways a brand can use Instagram Stories to create more conversions.
- Brand Announcements: New products, features, packaging or even general updates, if you have something to announce, do it through Instagram stories. Why? Because stories are quick, easy to share and can have a personal, relatable tone. Apart from this, stories appear when someone clicks on your profile picture. That means they are given central prominence visually. They are usually the first thing a user comes across. And in today’s overcrowded social media space, visual positioning is of prime importance.
- Collaboration with Influencers: We’ve already mentioned how large the millennial market is, but how do brands relate to a generation that can ignore them in one swipe? You speak to them in a language they understand. You speak to them through influencers. Influencers usually have a niche and a large number of followers. Getting them to post stories related to your brand gives you a larger reach.
- Curating Instagram Story Highlights: Another useful feature of Instagram Stories is Highlights. Highlights allow you to keep stories permanently on your profile. Used intelligently, this feature can work as a showcase for your brand. And since they are placed right under your bio on your profile you can use them to display your most valuable content.
- Interactive Stories: Stories on Instagram have a number of additional features that make them highly interactive:
- Story Polls: Story polls allow you to interact directly with your audiences. Asking the right questions can give you valuable insights into your brand and products. You can also use story polls to share lesser known facts about your brand. Polls are most effective when you publish poll results and show your followers how you used their opinions to effect change.
- Question Stickers: Question stickers on your story allow users to type in text. Similar to polls, you can use these to gain feedback on your products. Users can also ask questions in return. With this feature you can collect a list of frequently asked questions and post the answers on your next story.
- Reaction Sliders: Reaction sliders are a fun way to create conversations and gain insights on your story. They are more versatile than polls as they are essentially a rating system. They also elicit a more specific reaction than question stickers do. Therefore you can use them to ask more nuanced questions. Users too enjoy using them as they use emojis to give answers.
As you can see, these interactive features in stories help you gauge the quality of your content which in turn helps increase brand interactivity.
- Countdown Stickers: These work great for time-sensitive competitions, product launches and announcements. These stickers allow users to set a reminder for your event. The reminder can be for any date and time within the next year. People can share the timer on their own stories as well. This sticker is perhaps the most important when it comes to Instagram stories for brands. Timers also have a psychological impact that creates anticipation amongst your followers.
While the social media landscape constantly changes, brands need to keep up with the latest trends. These were just a few ways in which Instagram stories can be used by your business. For more insights ask the experts from The Spaceship Design.