Avenues Local Business Owners can explore for Advertising
In today’s competitive market how does your brand stand out? Unfortunately, these days even local businesses can’t rely just on goodwill and word-of-mouth. And yes, we get it; advertising can be expensive. But it is a necessary evil. Without it your brand won’t get any attention, even if your product is excellent. Luckily, there are a number of cost-effective platforms for local businesses. In this article we at The Spaceship Design explore effective, reasonable advertising strategies for local businesses.
Before you decide which platform to use, you need to understand who you want to communicate too. This involves making a hypothetical profile of your ideal customer. Here, you need to ask yourself questions such as the age, gender, geographic location, profession, relationship status and interests of your ideal customer. This profile will be the guiding factors for all your advertising strategies. The more effort you spend on it, the more likely your returns.
Now that you’ve made your customer profile, let’s see how you can reach out to them.
- Use Print Media: You don’t need to have a full-page ad on the front page of the newspaper, but print media still has its advantages. Firstly, print media reaches a large number of people. Secondly, it can be quite niche and targeted. Pamphlets in a popular newspaper of your area, brochures in your office and leaflets in other related stores or businesses can go a long way in promoting your business. Make sure all your contact details are mentioned on your print communications.
- Associate yourself with Local Events: Maybe there’s a music concert in your area, or a restaurant nearby is hosting an open-mic event. The scale of the event doesn’t matter, what matters is that your brand name is seen. You can associate with the event in any way, be it as a sponsor, vendor or by setting up a stall. If you have the budget to organize your own event, you could do that as well. Local events allow you to build a relationship with your community.
- Give your Customers Something for Free: This can be done both online and offline. Give your customers a limited time free trial. If you run classes, it could be one free session. If it’s a product they could come and try it at your store. This doesn’t cost you much but helps spread the word about your business.
- Associate yourself with Other Businesses: Not every other business is a competitor. Some complement each other. For example if you run a stationary shop, it might make sense to advertise your offers in nearby colleges. Similarly, if you run a bakery, you could tie-up with the local florist. Apart from this you could also invite other well-established business owners (even competitors) to try your product. If they like it and endorse it, it has more weight than just anyone recommending it.
- Create a Website: With brick-and-mortar rapidly going out of style websites today have become more of necessity than an option. Websites are like your store window, online. The cost of creating a website doesn’t compare to the returns one will get in the long run. While building the website, special attention must be paid to optimizing it for both search engines and the customers’ experience.
- Facebook Advertising: Facebook is still one of the most popular social media platforms across age-groups today. And it’s inexpensive to advertise on it. Apart from the large number of users, Facebook ads give you the advantage of controlling both your geographical location and the people you are targeting. Additionally it doesn’t require you to have advanced technical knowledge.
- Google My Business: What do you do when you are looking for something? Don’t you Google it? Keeping this in mind, creating a Google My Business profile can greatly improve your footfall. Google My Business is a free tool that lets you manage how your business appears on Google. It combines your data from multiple Google platforms such as Google Maps & reviews in one profile. Ask your customers to review you on Google, to help increase your rankings.
- Email Marketing: No matter how many social media profiles you have, you still use email, right? Whether it’s just too sign-up on other websites or to receive soft copies of your bills, email marketing is highly effective and here to stay. The reason it works so well is because almost every internet user in the world has an email id. Brands still try their level best to collect email ids. The fact that third-party email marketing services exist, go to show that your business needs to have an email marketing strategy in place.
When it comes to advertising strategies for local businesses, these were just the tip-of-the iceberg. There are many more ways to promote your business that a 360 degree advertising agency such as The Spaceship Design, Pune can help you with. To know more visit https://thespaceship.in/